In one of the largest financial decisions in its history, Williamson County is quietly moving forward with a potential sale ...

Mice make use of rapid nerve cell interactions in the brain's smell center to distinguish one odor from another, a new study shows. Both mice and humans can rapidly identify odors, researchers say, in ...

Have you ever tasted a word, or seen colors while listening to music? If you have, you may be among the 1% to 4% of people who have a fascinating trait known as synesthesia.

How does the brain create mental images? A new study reveals that visual imagination and perception share a common neural code.

Why can images of things we have seen seem so real when we later recall them from memory? A new study led by Cedars-Sinai ...

The Ames Room is where the museum really starts showing off. This exhibit uses forced perspective to create an optical ...

The Museum of Illusions at Mall of America in Bloomington is where common sense goes to retire and reality decides to take an ...

The minds behind Universal Basic Guys opened up to ComicBook about getting renewed for Season 3, Season 2's standout episodes ...

Using high-field functional magnetic resonance imaging (fMRI) and measuring time perception in healthy volunteers, the researchers shed light on what happens in the brain when we estimate the duration ...

Beauty may lie in the eye of the beholder, but color doesn't, researchers from Los Alamos National Laboratory in the US report in a new study, suggesting perception of color attributes is intrinsic.

Add Yahoo as a preferred source to see more of our stories on Google. Visual representation of color spaces aligning with a mathematical apex. (LANL) Beauty may lie in the eye of the beholder, but ...