Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Measure who they know, not just who they are. by Paul Leonardi and Noshir Contractor “We have charts and graphs to back us up. So f*** off.” New hires in Google’s people analytics department began ...

Objective To determine the effectiveness of physical activity interventions involving mobile applications (apps) or trackers with automated and continuous self-monitoring and feedback. Design ...