Meta's Threads app can do more than meets the eye.

Meta's Threads is no Twitter. It also looks like it's on pace to eclipse the old Twitter's user base. That's hard to understand. Threads doesn't seem nearly as lively as the old Twitter. What gives?

Threads is now consistently surpassing X in daily US users, data shows. While X's user base remains relatively flat, it still has Threads beat on monthly users. Mark Zuckerberg is bullish on Threads, ...

In response to user feedback, Instagram’s Threads will now let users turn off automatic sharing of their Threads posts to other apps, including Instagram and Facebook — a move that had not gone down ...

Nearly 35 million new users have flocked to Instagram’s Threads this month as the Meta platform seeks to capture users leaving X and keep an edge over emerging platform Bluesky. The growth rate for ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s ...

Threads on Thursday became available to users in the European Union, dealing yet another likely blow to X from a rival platform. Threads teased the EU launch earlier this week by showing an untitled ...

When Threads was launched earlier this year, Meta decided to use the same credentials as Instagram so that users wouldn’t have to create another account to use its new microblogging platform. However, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. One of the most anticipated changing of the ...

Threads, Meta’s X competitor that looked to capitalize on user discontent with billionaire Elon Musk’s acquisition and rebranding of Twitter, is inching closer to potentially overtaking X in daily ...

Threads, Meta’s microblogging service, is growing at a fast pace as users gravitate to the app over rivals like X. During the company’s fourth-quarter earnings presentation on Wednesday, CEO Mark ...