Data acquisition (DAQ) is the process of acquiring raw data in the form of a measured electrical or physical phenomenon from various sources and converting it into a measurable signal for processing.

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...

Like most engineers, I find myself drawn to complex puzzles. And the more complicated the problem, the more intrigued I am to solve it. This love for problem-solving was nurtured at a very young age.