The ability to solve complex problems effectively has become a defining factor for success. Yet, despite the abundance of tools and methodologies available, I've noticed organizations often struggle ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

Data acquisition (DAQ) is the process of acquiring raw data in the form of a measured electrical or physical phenomenon from various sources and converting it into a measurable signal for processing.

Like most engineers, I find myself drawn to complex puzzles. And the more complicated the problem, the more intrigued I am to solve it. This love for problem-solving was nurtured at a very young age.

Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...