Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name] and what do they do?” Two out of three got it wrong. Wrong services. Outdated ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are ...

Deep under a quiet Oregon forest, engineers have tapped a pocket of rock so hot it reaches roughly 752 degrees Fahrenheit, opening a new frontier for geothermal power inside the flanks of an active ...