AppLovin (NASDAQ:APP) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

In 2026, ad tech is being reshaped by the convergence of privacy-first regulation, AI-driven optimisation, and the continued ...

Ehsan Ahmadi is the CEO of Vox Solutions. Winner of the 2023 Telco Innovation award and Featured in Capacity’s Power 100. The digital advertising boom has reshaped the media landscape. Pure‑play ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface, where users can engage with the chatbot for product advice and ...

Soumya Ranjan Acharya is a seasoned media professional with nearly three decades of experience spanning media, broadcast, ...